Celebrate Your Shape, Shop Your Style
What if shopping for clothes that actually fit and flatter your body type wasn’t overwhelming or frustrating? Imagine a store that was organized for you—beautifully and thoughtfully—so you could spend less time searching and more time feeling great in what you wear.
This isn’t a dream. It’s The VR Edit, launching January 31, 2025—a free-to-subscribe store that lives on your smartphone and revolutionizes how you shop.
Here’s why The VR Edit is a game-changer—and why we're so excited to share it with you.
A Store Built Around You (and Your Body)
Most stores are carrying the latest trends and fashions, but they are not focused on marketing clothes according to your body type. That’s where The VR Edit is different. We want to simplify your shopping experience - make it less time-consuming - and make it body-centric.
The VR Edit store will feature these seven mini-storefronts:
Hourglass: balancing proportions and defined waists
Pear: flattering smaller torsos and wider hips
Apple: complimenting fuller midsections and elongating silhouettes
Rectangular: adding curves and dimension to straighter frames
Plus size: celebrating curves in all their glory
Petite: managing proportion and scale in smaller sizes
Eileen (aka Tall): managing proportion and scale for the taller frame
We understand that everyone’s body is unique, and these categories may not perfectly describe all of you. However, these six body types are widely recognized because they offer a helpful framework to simplify shopping and make styling easier. Whether you’re a man or woman, these identifiers can guide you toward what fits and flatters best.
These body types aren’t about putting you in a box—they’re about helping you quickly find what works. Even if you don’t identify completely with one body type, you’ll likely find that one storefront resonates most with your proportions and style needs.
Each storefront is curated to help you find clothes, shoes, and accessories that work for your body—without hours of trial and error. Every week we'll rotate through categories like shirts, suits, dresses, pants, shoes, accessories - and more. And we'll put together 'looks' or outfits - showing you how to wear them. No more hunting through racks or scrolling endlessly, wondering if a style will work for you. With The VR Edit, everything is already sorted and ready for you.
Save Time, Shop Smarter
You're busy. We get that. The VR Edit is designed to save time and make your life easier.
Weekly Updates: Each storefront features fresh finds every week, from jackets and dresses to shoes and jewelry. The inventory stays relevant and seasonally appropriate, so you’re always one step ahead.
Variety and Value: This isn’t a store tied to a single retailer or price point. You’ll find pieces from a range of brands, styles, and budgets. Whether you’re splurging on an investment piece or snagging a great deal, The VR Edit has you covered.
Smartphone Convenience: Because The VR Edit lives on your phone, it’s there when you need it. A free, easy-to-use tool that makes shopping seamless? Yes, please. And, when you like something you see, just click and purchase!
Human-Powered, Not AI-Powered
The VR Edit store, the mini-storefronts, the clothes and accessories...it's all managed by your VR team. We are tech-forward, and behind the tech are VR humans - not a collection of algorithms. Our goal is to give you a human-to-human shopping and style experience that feels (and IS) personal, thoughtful, and unique.
And we’re taking it a step further with VR Office Hours. Every Wednesday at 6 PM ET, you can join Eileen and the VR community manager on Zoom. Ask questions, share your style struggles, and tell us what you’d love to see in The VR Edit. This isn’t just about clothes—it’s about creating a resource that works for you.
Your Input Matters
The VR Edit is a store, yes—but it’s also a collaboration. We’re building this to be as helpful as possible, but we know it’ll be even better with your feedback. Got a specific style need? Is there something you’d love to see in a storefront? We’re all ears.
January 31st: Get Ready!
Mark your calendar! On January 31, The VR Edit officially goes live. From workwear to weekend looks, from investment pieces to everyday essentials—it’s all here, organized to make your style journey easy, fun, and (finally) frustration-free.
This is more than a store. It’s a tool to help you love your shape and reclaim your time. We can’t wait for you to try it.
Eileen and your Venus Rising Team
